Everything You Need To Know About Marketing On Facebook
Facebook is among the most highly-used social media websites. Millions of people sign up every day in addition to the millions who are already there. This means big marketing opportunity, and as a business, you need to understand how to go about it. This article will teach you how to make the most of Facebook.
Consider Facebook a type of content-sharing venue. This can be a formal tool to get your business on the map. Don’t neglect this powerful marketing tool. Cross promote information between your official website, blog and Facebook. Facebook can drive a ton of traffic to your sites.
Create a custom tab for your Facebook page. You can use custom tabs as a welcome locale for all of your new Facebook visitors. It’s a great place to promote your current offerings, products, and services. Plus, it’ll give a little personality to your Facebook page which is always a plus.
Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. Offer prizes or discounts to your users when they like your page. Show proof that you have awarded the prize after the contest ends.
Use a cover photo on your Facebook page that really shows off your brand. For example, show a picture of one of your bestselling products. You want to keep your products fresh in the mind of the public, and choosing the right cover photo can make this a lot easier for you.
Never, ever, EVER pay for Facebook fans! Facebook can tell if your fans are engaged in your page or not, and the more fans you have who don’t check out your page, the worse your EdgeRank will be. You want fans who really are interested in your products, so let them come naturally.
Be communicative. When someone makes an effort to write you a question or even to just say something positive about your company, make sure you respond. It helps to create good will, and it says a lot about you as a business owner. New customers and potential customers will be impressed with how responsive you are.
If you’re working on building your fan base, consider using “Like Ads”. These are ads that include a call to action to Like your page right from the ad itself. These ads seem to be just as effective in the News Feed as they are in the right column, so play with the placement.
If you are replying to a comment that was left by a specific user, make sure that you tag the person in your post. You want to get people to come back to your page as much as possible, and tagging is a great way to get someone to return.
You can have a place for people to sign up right on your Facebook. Make a connection to communicate with visitors by asking them to sign up or register and offering them something in return. Offer something valuable in return for signing up, or create a sweepstakes which requires that information for entry.
Sometimes you have to spend time and money to make money, and this is true of Facebook. Facebook is an important marketing tool that deserves a true effort. If you hand over Facebook responsibilities to someone who is overworked already, you will likely get poor results. Invest the necessary time and resources to see real results.
Understand more about Facebook. As you learn more about it, you are certain to better understand the features. Read through the help files in the support section of Facebook if you want to learn all you need to know about it. This will give you the edge over your competition.
Claim your vanity URL on Facebook, and do not allow yourself to have the same default URL for too long. If you want to see more info about How Do You Hack A Facebook Account look at http://howdoyouhackafacebookaccountdl.wordpress.com/2013/08/08/understanding-effective-plans-of-how-do-you-hack-a-facebook-account/ You want people to find you, so try using your business name without any special characters. This will make it simpler for someone to locate your page and see what you have to offer.
Get your fans involved, particularly if you have a new product. Ask them to help you name it or to come up with an advertising slogan. When they feel invested in the process, they are much more likely to buy it and to encourage others to do so as well.
Do not be too serious on Facebook. You can be a professional and still take a light-hearted approach to things. You will get much more interaction with your followers that way, and people will also feel more like they can identify with you if you are not so stiff all the time.
If you have a Facebook page, make sure that it has a clear theme. If you sell baby clothes, all images and text should be focused on, well, baby outfits. It should mention variations of “baby clothing”, “baby outfits”, “cute baby shirts”, etc. Brand the whole page so people know what they’re getting once there.
Take advantage of the feature on Facebook that allows you to schedule your posts. It is important that you update regularly to keep up interest in your company. However, you might not have time to sit down each day and write a post. That is where scheduling comes in handy. You can take an hour or two one day to knock out a bunch of posts, and then schedule them throughout the upcoming week.
Ask page followers to post reviews of your company on your Facebook page. People who are interested in what you have to offer appreciate reading what others have to say about your services or products. Potential customers will have an easier time making decisions about what you offer when they can see reviews from past customers on your business’s Facebook page.
As in all forms of business marketing, it is essential to know your target audience well when it comes to Facebook. If you are posting content that is not relevant to the demographic that your products were intended for, how do you expect to increase your number of sales.
Using Facebook to generate business for your company involves nothing more than a few minutes of your time every day. Hopefully this article has taught you the most efficient and effective ways to put this marketing tool to work for you. With a little practice, your business will really benefit from what you can do with Facebook!